Tuesday, January 15, 2008

Today we launched a new movie widget on the Website. Now you can find your local movie listings, find a map of local theatres and search for specific movies all from one convenient little module. You can still get a synopsis of each movie, but now we’ve added a list of movies released this week. The new layout fits out site design better, which is nice.

The old movie tool was one of the last remnants from our former owners, Knight Ridder. We are gradually replacing all these old elements from our site and replacing them with what I’m sure will all be new and improved versions. This one certainly is anyway.

The people in charge of what’s really important have come to an agreement on the header for the community site, so we’re now one step closer to launching it. I’m not sure exactly when we plan to launch now; our resident ostrich-straddling scribe, Sally, is working hard to get the last few loose ends tied up.

Spidey is looking a little deflated. I guess that’s what working such long hours will do to you. He never leaves his desk, which shows a level of dedication that eclipses even mine. If he’s promoted ahead of me, I will not be impressed.

If we don’t manage to repair the puncture, I’ve been dared by the production department to “wear” Spider-Man. While that would provide me with some blog material, and some entertaining pictures, suffocation might hamper my productivity, so I’m hoping we can fix him.

Yesterday I was asked why we include an “I don’t know” option in many of our polls since the polls are voluntary, and why would we possibly care about the opinions of people who “don’t know”.

Since I’m not familiar with our editorial policy, I forwarded the question on to the far more qualified Larissa who provided the following response:

“There’s almost always some votes in the “I don’t know” section, so I keep it in there.

And I think we do care – it could be that people really don’t know what the best answer is. Others may just not care, but those are the ones who probably don’t vote. The I don’t knowers could not have enough information about the subject, or haven’t made their mind up yet.

I have also used “I don’t care” in the past. But I reserve that for special polls.“
I can see Larissa’s point here. If there are a significant number of “I don’t know” responses, we know that readers might want some additional information so that they can make an informed decision. I’m not sure I necessarily agree with an “I don’t care” option since being apathetic would suggest readers wouldn’t have even bothered to read the poll in the first place. But what do I know?


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